The client, an electrical construction company, had an outdated logo that didn’t match the sleek and professional image they hoped to portray. After presenting several concepts, a "B" mark with a lightning bolt became the foundation for their new branding. With their new branding prominently displayed on their fleet of service vans and trucks, Belco has been turning heads and gaining a plethora of new customers in their home base of Eugene, Oregon.
★ Annual revenue increased significantly since rebranding
★ Bid win rate increased substantially since rebranding