Belco Electrical

Brand Identity Design

The client, an electrical construction company, had an outdated logo that didn’t match the sleek and professional image they hoped to portray. After presenting several concepts, a "B" mark with a lightning bolt became the foundation for their new branding. With their new branding prominently displayed on their fleet of service vans and trucks, Belco has been turning heads and gaining a plethora of new customers in their home base of Eugene, Oregon.

Results

★ Annual revenue increased significantly since rebranding

★ Bid win rate increased substantially since rebranding

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